You cannot price what you cannot cost
The pricing model for an AI product has to sit above what it costs to serve. Without per-customer cost that is set by feel, and a plan that looked profitable in aggregate can be losing money on the customers who use it most — which are usually the ones you least want to lose.
What a provider dashboard leaves you with
01
Flat pricing on variable cost, with no way to see which customers invert the margin.
02
Runway modelled on a spend line that has no ceiling in it.
03
A cost structure that cannot be shown to an investor at the grain they will ask about.
What Capsera does about it
- Cost to serve, per customer
- The number a pricing model needs, available before the plan is set rather than after it is live.
- A ceiling on the burn
- Per-agent budgets with a hard stop, so the spend line in the model is a commitment rather than a hope.
- Free until it is load-bearing
- 2,500 events a month at no cost, which is enough to answer the pricing question before it is a spending question.
The number this is judged on
Gross margin, and runway
None of this is assumed. We scanned 133 public agent repositories and found a cost defect in most of the ones making live model calls.
Read the method and limitationsimport capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")
on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()
assert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)
spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",
for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):
)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:
model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropic
def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)
for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02
from anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(
)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:
if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)
import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")
on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()
assert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)
spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",
for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):
)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:
model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropic
def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)
for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02
from anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(
)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:
if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)
import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")
on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()
assert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)
spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",
for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):
)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:
model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropic
def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)
for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02
from anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)# checked before the callcapsera.budget(monthly=500,on_exceed="block",)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(
)with capsera.agent("summarizer"):client = Anthropic()resp = client.messages.create(model="claude-sonnet-4-6",max_tokens=1024,)# no proxy, no gatewayassert resp.usage.cost < 0.02if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:
if capsera.over_budget():raise BudgetExceeded()@capsera.track()def extract(doc):return chain(doc)# cheaper route, same outputcapsera.route(prefer="cost")spend = capsera.usage(group_by="agent",window="30d",)for a, cost in spend:print(a, f"${cost:.2f}")# fails open, alwayscapsera.flush()for task in queue:run(task)log("run complete")import capserafrom anthropic import Anthropiccapsera.init(agent="reasoning_agent",run_id=ctx.run_id,)
Price the product on what it costs.
Stop runaway agents before they become runaway invoices.