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Who it is for

You cannot price what you cannot cost

The pricing model for an AI product has to sit above what it costs to serve. Without per-customer cost that is set by feel, and a plan that looked profitable in aggregate can be losing money on the customers who use it most — which are usually the ones you least want to lose.

What a provider dashboard leaves you with

  • 01

    Flat pricing on variable cost, with no way to see which customers invert the margin.

  • 02

    Runway modelled on a spend line that has no ceiling in it.

  • 03

    A cost structure that cannot be shown to an investor at the grain they will ask about.

What Capsera does about it

Cost to serve, per customer
The number a pricing model needs, available before the plan is set rather than after it is live.
A ceiling on the burn
Per-agent budgets with a hard stop, so the spend line in the model is a commitment rather than a hope.
Free until it is load-bearing
2,500 events a month at no cost, which is enough to answer the pricing question before it is a spending question.

The number this is judged on

Gross margin, and runway

None of this is assumed. We scanned 133 public agent repositories and found a cost defect in most of the ones making live model calls.

Read the method and limitations

Price the product on what it costs.

Stop runaway agents before they become runaway invoices.

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